[2025] A thorough investigation into the matching app “Labuan” (features, fees, safety, reviews, and how to use it)

Introduction

In recent years, matching services aimed at finding sugar daddies have become increasingly popular. Among them, Love& is a service that has gained high support from both men and women, with unique features such as video profiles and online face-to-face meetings. In this article, we will introduce a thorough investigation and analysis of Labuan from a wide range of perspectives, from its overview to its main features, pricing plans, safety, and user reviews.

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1. Overview of Labuan

1.1 Service Background and Operating Company

Labuan is a matching service specializing in sugar dating that was established in 2019. It is operated by Blueborn Co., Ltd., and has registered with the police as an online dating service, so it strives to improve safety while complying with the law.

1.2 利用環境

This service is only available for web browsers, and no app version is available. This has the advantage of preventing your family and friends from finding out that you are using the service, as the icon will not be displayed on your smartphone’s home screen.

2. Labuan’s Main Functions and Features

Labuan's main features and characteristics

2.1 Video Profile Feature

One of the major features of Labuan is that you can set not only photos but also videos in your profile. Videos make it easier to convey your actual atmosphere, gestures, and speaking style, and are also expected to prevent mismatches caused by photo editing (photo fraud).

In addition, excessive editing is prohibited, ensuring that the original appeal of the image is accurately conveyed.

2.2 Online face-to-face meeting function “Koi Q”

Labuan has a “Koi Q” function that allows you to meet people online before meeting in person. Women can receive an Amazon gift certificate worth 3,000 yen per hour, and men may also give additional gifts. This allows you to check your impression of the other person before meeting them in person, increasing safety.

2.3 “I’m free now” feature and timeline

The “I’m free now” function allows you to search for nearby people based on your current location. In addition, the timeline function allows you to narrow down your search by region, age, purpose, and other criteria, expanding your opportunities to meet people.

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2.4 Rose System

In Labuan, men can purchase red roses (for example, 100 roses for 1,000 yen) and send them to women, and women are given one gold rose every day. This allows people to visually check each other’s popularity and appeal on their profiles.

2.5 Incognito mode

For users who value privacy, the incognito mode is provided. This hides your login status and footprints, providing a safe and secure environment.

3. Pricing plans and membership systems

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3.1 For female users

Basically, women can use it completely free of charge. Furthermore, if you complete identity verification, profile entry, and video posting, you will be able to use additional features (secret mode, viewing report history, etc.) as a premium member (VIP).

3.2 For male users

Men can register as free members, but must upgrade to a paid membership (Gold or Platinum) to use features such as sending messages.

Gold Membership : 5,980 yen per month (trial plan available from 600 yen for 3 days)
Platinum Membership : 17,800 yen per month (access to more likes, advanced search features, secret features, etc.)
Compared to other sugar daddy apps (Sugar Daddy, Paters, etc.), Labuan’s fees for men are low, but it is appreciated for its comprehensive functionality.

4. User demographics and word of mouth/reputation

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4.1 利用者層

Male users : Most of the users are in their 30s to 50s and are in the high-income bracket, with many men earning over 6 million yen a year. This makes the site an attractive environment for women looking for a financially well-off sugar daddy.
Female users : Mostly in their early 20s to 30s. Many are new to sugar dating or use it as a side job, but the site has a reputation for providing ample opportunities to meet people even if you are not confident about your appearance.

4.2 Good reviews

Here are some positive comments from users:

Earn money : It is well-received that you can receive a good allowance for meetings and dates.
Many gentlemen : Because the fees are high, some say that the quality of the members is relatively high and that you can meet sensible men.
Convenient online face-to-face meetings : The “Koi Q” feature is highly rated for allowing users to check out the other person’s vibe before meeting in person.
Less photo fraud : Thanks to the video profile function, photos are well-received as they do not deviate too far from the real impression.

4.3 Negative reviews

However, some negative comments have also been reported, such as:

There are some unscrupulous daddies : It has been pointed out that there are some men who run away after the fact or demand payment later.
Last-minute cancellations occur : There are also many cases where appointments to meet are canceled.
Excessive requests for photos : Men may request excessive photos, which may make you feel insecure about your privacy.
No app version : Only available on a web browser, and users who want to use the app are dissatisfied with its usability.

In light of these reviews, it is important to use the identity verification and reporting functions of the other party when using the app, and to be safe.

5. Safety and Management System

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Labuan is taking the following measures to keep you safe:

Thorough identity verification : You are required to submit official identification such as a driver’s license or passport when registering.
24/7 monitoring : Any suspicious behavior or violating users will be immediately suspended or reported.
Enhanced reporting functions : A system has been established that allows users to immediately report any trouble they encounter, and efforts are being made to eliminate malicious users.

These safety measures provide a relatively safe environment for users to use the service, but users themselves are also required to act with caution.

6. How to use Labuan and registration process

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6.1 Registration Procedure

Access to the official website
From your browser
Enter your basic information:
gender, date of birth, email address, and password. Women can use the service for free, but men must register as free members and then upgrade to a paid plan.
Create a profile
Enter detailed information such as nickname, region, height, occupation, self-introduction, etc. Women can set videos in their profile, which is a great tool for matching.
Complete identity verification:
Take a photo of your official document and upload it to complete identity verification.

6.2 Matching and Communication

By becoming a paid member, men can send more “likes”
per day, enabling them to approach women.
After matching with “Koi Q”
, you can use the online face-to-face meeting function to check your impression of the other person before meeting for the first time.
“I’m free now” function:
You can specify a time and place to find someone to meet in the near future.

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7. Comparison with other sugar daddy apps

Labuan is differentiated from other sugar daddy apps such as SugarDaddy and Paters in the following ways:

Low prices for men : Gold membership (¥5,980/month) and Platinum membership (¥17,800/month) are more reasonable than competitors.
Video profile : You can promote yourself not only through photos but also through videos, so your impression will not differ too much from your real one.
Online face-to-face meeting function : “Koi Q” allows you to communicate safely before meeting in person.
Privacy protection : The risk of personal information leaking is low due to the web-only version and incognito mode.

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8. Summary

Labuan offers a wide range of features (video profiles, online face-to-face meetings, free time function, and a matchmaking system) as a highly secure matching service that officially recognizes sugar daddy dating.
Men can become paid members for a relatively low fee and seek to meet high-quality partners, while women can use the service for free, and it also expands their chances to earn money with peace of mind.
When using the service, it is important to be aware of the risks of malicious users, last-minute cancellations, and excessive financial demands, and to take advantage of safety measures such as the reporting function and thorough identity verification.

With further improvements to functions and services that reflect user feedback expected in the future, Labuan is a company worth paying attention to in the sugar daddy market.