A thorough research into the reality of sugar dating in Japan and “Labuan”
1. Introduction: The reality of sugar dating
市場規模・利用者層・傾向
In recent years, the sugar daddy market in Japan has expanded rapidly. According to a survey, about 10% of single women in their 20s to 40s said they have had experience with sugar dating, and the number of women who are taking up the role as a side job is on the rise.
Originally, sugar dating was born around 2014 as a form of compensated dating that did not involve sexual intercourse, but nowadays many of the cases include sexual intercourse.
Sugar dating, which initially started among wealthy “glitter girls” in Minato Ward, has spread to rural areas and ordinary women through social media, expanding the market size.
This rapid expansion has been spurred by the emergence of numerous sugar daddy matching apps that allow users to easily register via smartphone.
Nowadays, a wide range of women, from students and office ladies, to nurses, nursery teachers, women in the entertainment industry, and housewives, are viewing sugar dating as a way to earn some extra cash.
Recently, new formats have emerged, such as “remote sugar dating,” which is completed entirely online without face-to-face contact, and “paid drinking,” where you attend drinking parties together and receive payment.
Matching process
The general flow of matching in sugar dating is that a man (sugar daddy) and a woman (sugar dating girl) meet online on a matching app, website, or dating club.
Meetings usually take place in daytime cafes or hotel lounges.
At this meeting, they confirm each other’s personalities and vibes and decide whether to enter into a future relationship. For women, the face-to-face meeting is a place to “let the man choose her” and at the same time, a place to “assess the man”, and it is an opportunity to check whether the man is really financially strong, a safe person, and seems to be a good fit for them.
After the meeting, if both parties agree, the next date and the details of the relationship (for example, whether to just have dinner or to include an adult relationship) will be decided, and the relationship will move into a continuous compensated dating (regular contract) . In most cases, an allowance of around 5,000 to 10,000 yen is received at the first meeting.
The compensation for each subsequent date ranges from 10,000 to 50,000 yen depending on the content, and if an adult relationship is involved, it can be 30,000 to 50,000 yen or more.
It is said that by negotiating and agreeing on such amounts and frequency in advance at the messaging stage, problems can be reduced.
In addition, there are cases where women do not advance the relationship after receiving the allowance at the meeting, and instead earn money by simply “meeting up” with multiple men, but in the long run, it is said that finding a major supporter (a big daddy) and signing a regular contract will provide a more stable income.
Risks and issues
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While sugar dating offers attractive income opportunities, various risks and problems have also been pointed out. First of all, legally, sugar dating with a minor under the age of 18 is considered child prostitution and is severely punished (for child prostitution, the punishment is imprisonment of up to 5 years or a fine of up to 3 million yen).
Even if two people are adults, direct compensation for sexual acts may violate the Anti-Prostitution Law and is considered a gray area activity.
In addition, because monetary transactions are involved, there are cases where this develops into crimes such as fraud and blackmail . In fact, there have been cases of fraud in which women calling themselves “sugar daddy girls” scammed multiple men out of a total of more than 150 million yen.
A movie based on this case caused controversy. There are many cases where a man gives a large amount of money to a woman and then the woman runs away, leading to trouble over “deceiver and being deceived.”
On the other hand, there are also cases where women are the victims. There have been violent incidents where men who met women on dating apps invited them to meet up and assaulted or murdered them.
Meeting with a stranger is always risky. Furthermore, the reputational risk of being found out (family and acquaintances discovering that you are a sugar baby) and social prejudice cannot be ignored. It has been pointed out that men with status and prestige fear a scandal and feel the risk of being “sugar baby hunted” (blackmail that takes advantage of their weaknesses), and end up paying more money than necessary.
As such, there are many pitfalls to sugar dating, such as financial troubles, becoming a victim of crime, and social risks, so users need to be extremely careful and take measures to protect themselves.
2. About the sugar daddy app “Love＆”
Service Overview
Love& is a domestic sugar daddy matching service that has been gaining attention in recent years. It is rare in the industry, but you can promote yourself through videos.
The operating company is Blueborn Inc., an IT venture company, and the service is relatively new (estimated to have started around 2018-2019), and although the current number of members is undisclosed, it is said to be growing rapidly.
Basic functions and features
Labuan is a service that is used on a web browser and does not
Women can use the service for free, while men can use it for a flat rate starting from 5,980 yen (tax included) per month.
(* We also offer a 3-day trial plan for 600 yen for first-time users .)
This male fee is the lowest among the major sugar daddy apps
Therefore, it is in a price range that is affordable for men, and the number of new male members is increasing.
Female members also have many opportunities to meet new sugar daddies, and the site is rated as “cheap prices for men = big benefits for women.”
The members are mainly females in their early to late 20s, and males in their early 30s to early 50s . In particular, there are many relatively young, high-income men in their 30s and 40s, and the age range is slightly younger than other sugar dating apps.
This is because the affordable pricing makes it easy for young successful people (such as those in their 30s who have become successful managers) to participate, and for women, the age difference between them and the sugar daddies is small, which gives them the advantage of being able to “get along easily” and “not being self-conscious about what other people think.”
In fact, many of the male members are in the high-income bracket, earning over 6 million yen a year , and although they are not all wealthy, the majority are in the stable income bracket.
The biggest feature of Labuan is that it enhances matching accuracy and convenience through comprehensive functions and safety measures . The main services are as follows:
- Video profile function :
In addition to photos, members can post short self-introduction videos on their profiles. Videos are popular because they can easily convey the actual atmosphere and way of speaking, reducing the gap when you actually meet someone
. For female members, it is also a point that allows them to appeal to others in an attractive way. - “I’m free now” GPS matchingThere is a function that allows you to search for nearby people
using your current location information . Nearby members are displayed on a map, and you can find someone who is available to meet right now, or you can post a message on the bulletin board such as “Looking for someone to have tea at XX” to start a match. - Online Face-to-Face Meeting “Koi Q”
Labuan offers a unique feature called “Koi Q” that allows you to meet face-to-face via online video call without meeting in person.
Video calls are up to one hour per time, and the system will provide the woman with an Amazon gift certificate worth 3,000 yen per hour . (The man will cover the cost.) In addition, the man can give additional gifts (Amazon gift certificates worth 100 to 3,000 yen) during the call.
This online face-to-face meeting allows you to check the other person’s mood even when you cannot go out, and the woman can safely and efficiently receive the first face-to-face meeting reward. - “Rose” feature (point-based appeal)
Men can approach others by sending red roses , and women by sending gold roses
. Roses can also be attached with a message, so they are a more noticeable approach than regular “Likes”. In particular, male members tend to get buried in the large number of Likes that are concentrated on popular women, so sending roses can differentiate them. Men can purchase red roses from 100 roses = 1,000 yen, and women can receive one gold rose per day
for free by verifying their identity and completing their profile (it is valuable because women cannot purchase additional roses). The number of roses received is displayed on the profile, so it can also be used as an indicator of popularity . - Labuan has a concierge
service for members, with different terms of use for men and women. Men can consult with the concierge if they become paid members (Gold or higher), and the higher the plan, the more thorough the support. There is a sense of security in being able to communicate directly with the operator, such as receiving advice on how to write a profile or advice on how to deal with suspicious users. - Secret mode & anonymity
Platinum male members and premium female members can use “secret mode” to hide their footprints (browsing history), message read status, login status , etc. from other users. This is a useful feature if you don’t want a specific person to monitor your actions or to prevent your identity from being revealed. In particular, you can choose to display your logins for “within 24 hours, within 3 days, or hidden,” which helps protect your privacy by preventing overly intrusive daddies from knowing your login status .
Safety measures
Labuan has been focusing on security since it first began operations, with patrol monitoring 24 hours a day, 365 days a year.
Users must complete identity verification (submit ID) before starting messaging, and men are required to provide optional annual income proof.
This system has earned it a reputation for being “safe and secure, knowing that strange people are not registered” compared to other highly anonymous dating sites.
The company has already filed a notice with the Public Safety Commission and is operating legally (notification of online dating service), so it can be said that the company is highly trustworthy.
Overall, Labuan is a sugar daddy platform that combines advanced functions and safety management from an IT venture , and is a service that has earned high praise from both men and women.
3. Advantages and disadvantages of Labuan
Labuan’s Advantages (Competitive Advantages)
Compared to other major sugar daddy services, Labuan has the following advantages:
- The monthly membership fee for men
is about 5,000 to 6,000 yen, which is the lowest in the industry. As a result, the number of male members is growing significantly. - There is a constant influx of new men, so there are plenty of opportunities to meet people, making it a good fit for women who want to find a sugar daddy for sure.
The low fees also create a virtuous cycle for men, who can then spend more on dates and allowances.
The age range of men is slightly younger (mostly in their 30s and 40s) than other sugar daddy apps, which tend to have a relatively young, high-spec man, so it’s easier to meet successful men at a young age. This makes it attractive to women who don’t like sugar daddies who are too old, or who are worried about the generation gap. In fact, most men have a certain level of economic power, with an annual income of over 6 million yen, so there are cases where women in their 20s can receive support in an atmosphere similar to the romantic sensibilities of women of the same generation.- Mitigating mismatches with video profiles: By introducing video self-introductions
for the first time in the industry , you can learn about the person’s gestures, speech patterns, and personality in advance, which cannot be learned from photos alone. This reduces mismatches such as “I met the person but they were different from what I imagined,” and you can expect a higher success rate for matches . The inclusion of the video function is still a differentiating factor for Labuan, and it has been well received by men, who say, “I can get a feel for the atmosphere before actually meeting them, so I feel at ease.” - Online face-to-face meetings and GPS instant matchingThe online interview (Koi Q) function, which
is not available from other companies , allows you to meet face-to-face from the comfort of your own home and receive a reward, which is innovative and has excellent safety and efficiency. Another major advantage is that the GPS matching “I’m free now” function allows you to search for a date partner on the same day. There are only a limited number of services that can accommodate sudden free time, making Labuan a convenient platform for users who are quick on their feet. - Another benefit is that it has a full range
of features to meet your needs, such as support from a comprehensive support system and features concierge and secret mode . It has an environment where even beginners can ask for help when they are in trouble, and it has measures in place to ensure privacy and identity protection, so you can use it for a long time with peace of mind . In particular , the fact that they have chosen not to create an app version to make it harder for others to find out about it shows that they have taken the user’s perspective into consideration . - Stable operation and safety :
The operating company, Blueborn, comes from the IT industry and has a strong system development capability, so you can trust the stable operation and security of the service.
While other services occasionally report app glitches and server failures, Labuan is said to have relatively few problems.
In addition, they are also focusing on creating a safe environment for meeting people, such as 24-hour monitoring and thorough identity verification , so it is also suitable as a service for beginners to sugar dating to use first.
Disadvantages of Labuan (Points to Note/Weaknesses)
On the other hand, there are some things to keep in mind about Labuan and some areas where it is inferior to other services.
- Variation in the quality of male members :
Because the barrier to entry for men is low, it cannot be denied that there is a mixture of good and bad. Some reviews say that because the monthly fee is low, there are also some low- quality sugar daddies (stingy people or people who are only interested in physical relationships from the start).
In fact, there are complaints such as “I was asked to have an adult relationship right from the first meeting” and “The allowance for the first meeting was only 0.5 (5,000 yen)”, so in terms of men’s financial and mental well-being, it may be inferior to long-established high-priced services.
Note : However, Labuan also guarantees a certain level of quality by providing an annual income verification function and excluding users who violate the rules, so it is not that the quality of sugar daddies is extremely poor. However, the ratio of super-rich people (annual income of tens of millions of yen or more) is considered to be lower than that of screening clubs and high-priced apps. Therefore, if your top priority is to only target “rich sugar daddies (men with extremely high incomes)”, other services may be more efficient. - Membership numbers are not disclosed, and recognition is yet to come :
Labuan is a new service that is growing rapidly, but is less known and has less history than “Paddy67,” which has a total of 1.2 million members, and “Sugar Daddy,” which is said to be one of the largest in the country. Because the number of members is not disclosed, it is difficult to grasp the actual scale, and there are some unknowns, such as the distribution of members in rural areas. It is said that other services are easy to find even if you live in a rural area because of the large number of members, but in the case of Labuan, there may still be issues with matching results outside urban areas. However, unlike the dating club (Universe Club) which has branches, it is completed online, so even users in rural areas can participate. - Inconvenience of no app version :
Not having an app is an advantage in terms of preventing your identity from being revealed, but on the other hand, it also comes with inconveniences such as no notifications and the hassle of logging in. You have to access it from a browser every time, which means you run the risk of forgetting to check and missing an opportunity, and it may be less user-friendly than an app (this can be resolved to some extent by placing bookmarks on the home screen or using incognito mode, etc. This may be confusing at first for users who are used to smartphone notifications. - Possibility of an increase in female rivals
At the moment, it is sometimes introduced as “a good target with few rivals (other sugar daddy girls),” but as its popularity grows, the number of female members is also increasing. There are also reviews saying “I thought it was iffy at first, but it’s getting better recently,” and “there are more beautiful female members,” so it is expected that the competitive environment will gradually become more intense. It may be wise to start using the service early on before the advantage it has in its early days fades.
As mentioned above, Labuan has the advantages of convenience and innovation, but it also has some shortcomings when compared to traditional high-priced services. Overall, however, it is a good service that suits those who want to start sugar dating safely and with good cost performance, and you can make the most of it if you understand the disadvantages and use it well.
4. Comparison with major competing sugar daddy services
Currently, there are many services other than Labuan in the Japanese sugar daddy market. Among them, Paddy67 , SugarDaddy , Universe Club , etc. are the most representative. Each has a different management style, user base, and fee structure, and their characteristics become clearer when compared with Labuan. Below, we will introduce the overview and characteristics of the main competitors, and at the end, we will present a comparison table including Labuan.
Paddy67
Paddy67 is a long-established sugar daddy dating app that has been around since around 2017, when the sugar daddy dating boom began . It has announced that it has a total of about 1.2 million
members , making it one of the largest sugar daddy dating apps. It is free for women, and costs about 12,000 yen per month for men (for a one-month plan), which is higher than other services. Thanks to this high membership fee, it is said that many of the registered men are high-spec people who have money to spare, such as managers, investors, doctors, and lawyers . In fact, there is an “asset proof” function, and men who prove that they have a certain amount of assets and income will have a mark on their profile.
What’s special about this app is that you can send messages without matching.
Many dating apps require both parties to press “Like” before they can talk, but with Paddy67, if a man becomes a paid member, he can send a direct message to the woman, so they can quickly meet her. They advertise this as “same day meetups” and sell it.
It is said that even busy people can search for a partner efficiently.
It also comes with an AI recommendation feature.
Another feature is that it recommends partners who are likely to be compatible with you based on conditions such as age and region.
In terms of member demographics, the majority of women are in their 20s, while the majority of men are in their 30s to late 40s, but compared to other services, the proportion of young men in their 20s is slightly higher .
In fact, it is said that “Paddy has many young, successful men,” and it is popular among women who want a sugar daddy with a similar age difference.
However, because there are many young men, there are also a certain number of men who are “purely looking for love or marriage” (※The app does not explicitly state that it is for sugar dating only), and in some cases they are looking for a lover rather than expecting a special allowance. For this reason, it can be said that this is a service that has the potential for women to meet potential high-income boyfriends .
In terms of safety, the site is registered as an online dating service (officially registered with the government), and identity verification and 24-hour patrols are also carried out. With many years of operation experience, the site has been improving its UI and taking measures against fraud, so it is highly reliable and safe .
It has an established reputation as a long-established app that even newcomers to sugar dating can use with confidence.
The disadvantages of Paddy67 are that the monthly fee for male members is high, so the number of men may not be as high as Labuan or Sugar Daddy (※However, it has an active community with 1.2 million members. Also, the fact that there are many young men is a matter of preference, and some say that it is not suitable for women who want an older, mature daddy. In actual reviews, there are voices saying that ” I don’t like it because there are too many young people” and “It’s impossible because there are too many men who look like students aged 21 to 22.” It is pointed out that there is an aspect that is different from the image of a mature, gentlemanly daddy. In addition, there are some complaints that “Paddy men tend to offer low allowances,” and some women have said that they were disappointed with only 50,000 yen for a meeting and 20,000 yen for adults. Since they are paying a high monthly fee, there may be cases where the men negotiate the cost of dates down. From the above, it can be seen that Paddy67 is a service for people who want to meet young, high-income men quickly , and that it is better to consider using other services in addition to finding a rich daddy.
SugarDaddy
Sugar Daddy was launched around 2015 as Japan’s first matching site (web service) dedicated to sugar dating, and is a long-established service that boasts one of the largest numbers of members in the country to date . It is free for women to use, and men can use it for a monthly fee starting from about 8,000 yen , and although the number of members is not disclosed, it is considered to be the largest in the industry. The operating company is Synapse Consulting Co., Ltd., and it has been notified to the Public Safety Commission in accordance with the Dating Site Regulation Act, so it is operated with high reliability . Both men and women are required to verify their identity (by submitting identification) when using the service, and they cannot communicate unless their age is confirmed by a driver’s license or other proof at the time of starting to message.
Men can also voluntarily submit proof of annual income, and if approved, a “Proven Income” mark will be displayed on their profile. Members are generally male and range in age from their early 30s to their mid-50s, with the majority of members being company managers or executives . According to one survey, 71% of male members are managers or executives.
For this reason, from the female perspective, it is a service where you have a high chance of meeting a rich daddy . On the other hand, most female members are in their early 20s to early 30s, and it is so common that it is said that “women looking for sugar daddies should register with Sugarda first.”
In terms of functionality, it features a rich bulletin board function
. While other apps mainly match people through “likes,” Sugar Daddy is a popular way for men to meet people by posting on the bulletin board (such as “looking for women to dine with at XX”) and women then apply for posts.
This bulletin board is free to use, so users like the fact that it is easy to recruit and apply. It
also has a business trip search function, so it is expected to be used by men to search for women they can meet in local cities where they are on business trips. As with the aforementioned Paddy67, the matching system allows men to approach women one-way, and messages can be sent without going through the so-called “Like” function. As a result, women tend to receive a large number of offer messages, but there is also a system that displays the number of times and details of reports on the profile, making it easier to identify suspicious partners.
As for safety, as mentioned above, the overall security level is high, with reliable management, thorough identity verification, and a well-developed reporting system.
The service has been running for a long time, and users have commented that there are few strange people and that they can meet people with peace of mind.
The concept of Sugar Daddy itself is to connect attractive women with successful men.
The operators are also making an effort to avoid a deterioration in public morals. For example, the higher fees for men mean that younger users who are just looking around and users with little financial means are weeded out, and as a result, gentlemen who are well-off tend to remain.
In fact, one user commented that “Sugarda has many kind daddies who are okay with just meals.”
It is said that there are fewer men who suddenly make sexual demands on this site compared to other sites.
For these reasons, Sugar Daddy has established a reputation as the standard site that newcomers to sugar dating should register on first .
On the other hand, Sugar Daddy does have its weaknesses and points to be aware of. Firstly, due to its popularity, there is a very large number of female members and competition is fierce . Whereas other emerging services advertise themselves as “a good option because there are few rivals,” Sugar Daddy needs to differentiate itself as anyone can register. For this reason, unless you take certain measures, such as enriching your profile and actively applying, you may get lost in the crowd. Actual users have also reported communication problems, such as “replies stopped coming midway” and “last-minute cancellations and blocking occurred.”
For example, there are complaints that “the other person suddenly blocked me on the day we made an appointment and stopped contacting me” and that “many people stop contacting me in the middle of messaging me.”
These problems are not specific to Sugar Daddy but can occur in general with sugar dating, but due to the large number of users, such cases are likely to occur. The management also warns users to be careful, saying, “Make sure to communicate in advance what you don’t like or can’t do.”
Overall, Sugar Daddy is one of the top sugar daddy dating sites in terms of both quality and quantity , and although it has few major drawbacks, you should be aware of the competition and communication stress that comes with a large number of users.
Universe Club
Universe Club is a major sugar daddy support service in the form of a dating club that stands out from other services . Founded in 2011, it has a long history and is the largest dating club in the industry, with 13 branches in major cities across the country.
In fact, it is said that the term “sugar daddy” itself was invented by Universe Club, which shows how influential it is in sugar daddy culture.
While other dating apps are online dating, Universe Club is a members-only introduction agency where management staff acts as an intermediary to introduce men and women to each other . Women must first apply to the club and undergo a membership screening (interview).
Registration itself is free, but the screening process involves checking appearance, manners, etc., and only women who pass the screening are added to the member database.
Men pay the entrance fee and annual fee to become members, and then the club introduces them to a woman who matches their desires (or they can choose one from the database) and sets them up (a matchmaking date).
The number of members is not disclosed, but due to its nationwide presence, it is said to be the most numerous social club in Japan .
The most distinctive feature of the Universe Club is the high quality (financial strength) of its male members . Men pay high membership fees, such as:
- Registration fee: 33,000 yen (standard) – 330,000 yen (black )
- Annual renewal fee: 22,000 yen (Standard) – 176,000 yen (Black )
- Setting fee (required for each date setting): 22,000 yen to 110,000 yen
To become a Black Member, the highest rank, it will cost you more than 300,000 yen just to join.
Furthermore, a fee of 20,000 to 110,000 yen is charged for each introduction, so “the setup fee alone exceeds the monthly fee for the sugar daddy app.”
Only truly wealthy men are willing to pay this much to join
In fact, most of the registered men are high-income elites such as business managers and doctors , and the site has a reputation for offering a “very high probability of meeting a rich sugar daddy.”
For women, the level of allowances (remuneration) available at Universe Club tends to be significantly higher than other sugar daddy services. According to the club’s official data, the allowance rate at Universe Club is about 1.5 to 2 times that of sugar daddy apps.
As a guideline:
- Meeting (matchmaking) : 5,000 to 30,000 yen
- Dinner only date : 10,000 to 50,000 yen
- Adult dating : 30,000 to 100,000 yen
- Fixed-term contract (no adult relationship) : 50,000 to 200,000 yen per month
- Fixed-term contract (with adult relationship) : 150,000 to 600,000 yen per month
The range is as follows. In reality, the amount varies depending on the appearance rank of the woman and the rank of the male member, but in the case of a high-ranking woman and a black member man , there are cases where hundreds of thousands of yen are offered on the first date, and support of hundreds of thousands of yen is provided on a monthly contract.
Reports on Twitter also talk about the high price and quality of the gifts, such as “I met Universe’s daddy and he gave me 70,000 yen” and “Club daddies are often smart and well-off.”
The benefits of Universe Club are not limited to the large financial return , but also include “generous support from the management” and “high safety and reliability.” The management staff interviews people to get to know their personalities before introducing them to you, so it’s easy to meet a compatible partner, and the club will sometimes intervene and mediate if there is a problem. In addition, all members must submit identification, and not only are minors excluded, but the rules prohibiting illegal activities are well known (any violation will result in expulsion). The service itself is reported to the police as a “completely legal mistress introduction club,” so you can rest assured that it is run cleanly.
On the other hand, the Universe Club has a disadvantage in that it is difficult to get into . First of all, women are required to meet certain standards in terms of appearance and communication skills in order to join, so not everyone can easily use it.
Many people feel that it is too difficult to get through an interview, so it is not suitable for people who want to start casually. Also, because it is an introduction system, it is difficult to find a partner at your own pace .
In order to meet a man with good conditions, you need to wait for an offer from the operator, and you cannot approach a large number of candidates yourself like you can with an app. In particular, there is a tendency for offers to be concentrated on popular women, while women of average rank are seldom approached, resulting in a disparity. In addition, the financial burden is high for both men and women, and women also have to incur some costs and effort, such as the cost of dresses and preparation for interviews. The convenience of sugar dating, which is that “anyone can start,” is fading, but in return, it can be said that only the chosen ones can earn a high income .
To summarize the above, Universe Club can be positioned as a “high risk, high return” type service.
It’s ideal for women who want to meet top-class men and receive the highest level of support, but it requires a fair amount of effort and conditions, so many people seem to try it out after gaining experience on other dating apps first.
Comparison table of major services
Finally, we will present a table comparing Labuan with the three major sugar daddy services mentioned above in terms of main aspects such as price, functionality, and safety .
| Item / Service Name | Love& (Labuan) | Paddy67 | SugarDaddy | Universe Club (social club) |
|---|---|---|---|---|
| Operating company and start date | Blueborn Co., Ltd. (IT) *Service starting in 2018? | Osly Co., Ltd. *Started around 2017 | Synapse Consulting Co., Ltd. *Started around 2015 | UNIVERSE GROUP㈱ ※2011年開始 |
| Number of members | Private (fast growing) | 約120万人（累計） | Not open to the public (largest in Japan) | Not disclosed (largest dating club) |
| Main age group | Women: 20s center Men: 30s to 40s center | Women: Mainly in their 20s Men: Mainly in their 30s and 40s *More men in their 20s than others | Women: 20s to early 30s Men: 30s to 50s | Women: Mainly in their 20s (interview required) Men: Wealthy people in their 30s to 50s (many of them are managers) |
| Male fee structure | Monthly fee : 5,980 yen (tax included) *First 3-day trial available for 600 yen | Monthly fee : from 12,000 yen *Varies depending on plan | Monthly fee : From 8,000 yen (flat rate) | Registration fee: 33,000-330,000 yen Annual fee: 22,000-176,000 yen Referral fee: 22,000-110,000 yen/session |
| Female fee structure | Completely free | Completely free | Completely free | Completely free (※Membership screening required) |
| Main functions and features | – Video profile to introduce your mood – Online face-to-face meeting function (Love Q, with rewards) – Free time function (search for someone you can meet right away using GPS) – Rose function (special appeal for men and women) – Concierge consultation (for premium members) – Web version only | – No matching required for messaging (immediate approach possible)- AI recommendation function (suggestions for compatible partners)- Asset proof system (appeal to wealthy people)- Secret mode (prevent identity exposure)- Stable operation and high security only possible with a long-established company | – Message board function (recruitment and application based on conditions)- No matching required, contact possible (no like function) – On-site search (support for local dating) – Visibility of reporting status (elimination of suspicious partners) – Japan’s first sugar daddy site, highly recognized | – Staff-mediated introduction system (time-consuming but less mismatched) – Interviews for women available (selected beauties) – Male ranking system (classified according to membership fees) – Many high-paying contracts (allowances are 1.5 to 2 times higher than others) – Nationwide branch network (face-to-face introductions available in various locations) |
| Safety and reliability | – Legal operation with public security notice completed – Identity verification required (complete before messaging) – Annual income verification option available – 24-hour monitoring and thorough elimination of businesses | – Registered with the Public Safety Commission – ID verification required – 24/7 patrols | – Public security report completed – Identification required (presentation of ID) – Proof of income can be submitted | – Registered with the Public Safety Commission (Dating Club Business License) – All members have had their identities verified (screening required) – Management can accompany dates (upon request) – Support available in case of trouble |
| User Trends | –Many new male participants (low cost makes it easy to participate) – Most of the male participants are relatively young company employees and entrepreneurs | – Many young, high-spec men (some in their 20s) – Some men are looking for love | –Many wealthy gentlemen (executives and executives) –Many men only want to dine | – Only ultra-rich men (high entry barrier) – Selected beauties of women – Most relationships are based on the premise of high support |
Note : The above amounts are based on information published in articles and official announcements, and may change depending on the plan and time. Also, member attributes and reputations show general trends, and in reality there are a variety of users. The comparison table is a concise summary of the features of each service, including Labuan, and for details, please check the official websites of each service.
summary
The Japanese sugar daddy market is expanding, with a variety of services proliferating.
Among them, Love& offers unique features such as video functions and online face-to-face meetings , as well as a low-cost, easy-to-participate environment.
Compared to its competitors Paddy67, Sugar Daddy and Universe Club, Labuan is more casual and uses modern IT technology.
From the user’s perspective, it is important to choose a service that suits your purpose and inclinations. For example, if you want to “make your first sugar daddy debut safely” or “meet a young sugar daddy who is easy to talk to,” Labuan is the right choice, while if you want to “interact efficiently with many men,” Paddy67’s instant approach function will be useful.
Furthermore, if you are looking for a rich man or a stable relationship with a trustworthy gentleman, Sugar Daddy is a solid choice.
And for those who want to “receive the highest amount of support in a selected environment,” there is a challenging venue called the Universe Club.
Each service has its pros and cons, but as this survey has made clear, Labuan offers a good balance of functionality, cost-effectiveness, and user satisfaction , making it a promising option that matches the current climate for sugar dating.
Taking into account the social situation and risks surrounding sugar dating, it is important to choose wisely the service that suits you and use it safely.
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